Few business owners can say off the top of their head how many enquiries came through the website last month, or where they came from. The numbers sit in a dashboard somewhere, but checking it costs time that daily business does not spare.
Measurement gets set up properly from the ground up: account, property and tracking tag are created, counting only starts once visitors have accepted the cookie banner, and the advertising pixels capture real enquiries rather than mere clicks. The privacy notice gets updated to match, in both languages.
After that, a simple question to your own assistant is enough: how many enquiries came in last month, and from where, without opening a dashboard.
What ports as-is
- The full access path gets set up: cloud project, the necessary approvals, consent screen, sign-in and credentials, so the agent can get started right away
- Account, property and tracking tag are created, pre-ticked sharing options are checked, time zone and currency are set, and the tracking code goes in behind the existing cookie banner
- The agent gets access to standard reports, realtime data, funnel, conversions, custom metrics, property details, annotations and the link to ad accounts
- An overview of which errors actually occur in practice and how to fix them
- Access is explicitly read-only: the agent reads figures but changes nothing about the measurement
What we build for you
- The business's own cloud project and the credentials for it
- The property, meaning the measurement scope for the business's own website
- Stream and measurement ID for the business's own site
- Integration with the existing cookie banner and the necessary content-security-policy allowances
- The enquiry events that matter for the business's own sales funnel
- The wording of the privacy notice
