A LinkedIn profile, an email signature and the short bio on the company website often tell three different stories, because each one got written separately from memory. Anyone who reads the website and then opens the profile notices the gap.
Headline, bio, experience copy and banner image get derived from one single source, the company’s own brand positioning, and applied to the profiles actually in use. An HTML email signature comes out of that same set of building blocks.
The result is the same first impression whether someone opens the email or looks up the profile, without every surface having to be written from scratch separately.
What ports as-is
- The business's own register and recurring phrasing get derived from its existing pages, rather than inventing a new tone
- A fixed recipe for the LinkedIn profile: headline, about text, experience and featured section, with character limits and wrap rules
- Every field gets filled in carefully and cross-checked, even for long text
- Fixed sizing rules for the banner image, per network
- An HTML email signature template, responsive, a maximum 600 pixels wide, with only the essential contact details
What we build for you
- The business's own pages as the copy source
- The target profiles and the decision on which fields get populated or left alone
- The sending domain and contact block for the signature
- The banner image and its per-network crop
- The platforms in scope for this engagement
