The house look and the house voice as one deliverable: logo with variants and usage rules, a three-layer design token set, colour and typography specifications, and a written voice framework distilled from the buyer’s own existing pages so every future line of copy, whether a person or an agent writes it, matches. Extends to a full corporate identity program (stationery, signage, apparel, vehicle livery, email signature, the social profile set).
What ports as-is
- A brand practice with guideline template
- Logo usage rules
- Palette management
- Typography specifications
- Messaging and voice frameworks and approval checklists
- A logo practice covering both generation and surgery on an existing mark (separating a flattened lockup, identifying and re-setting a wordmark's typeface while keeping the mark pixel-identical, stroke-weight matching, optical centring, redrawing a too-small mark as fitted vectors, CSS-only lockups, light and dark variants, WebP delivery at the correct height)
- A fifty-item corporate identity deliverable guide
- The three-layer token architecture
- A voice-distillation method that derives register and recurring phrases from existing pages rather than inventing a tone
What we build for you
- The palette
- Typeface pair and the mark itself
- The distilled voice guide and forbidden-claims list
- The address form
- Which of the fifty identity deliverables they need
- The token names wired into their site or app
