Rewriting a website is risky, because it is easy to lose a statement that was in the old text without anyone noticing. That is why we rewrite page by page, only after you have approved the brief for it.
Every new version is checked against a list of what from the old text must stay, may move, or may be dropped. A version that simply lets a statement disappear is stopped before it goes online.
Every page passes through several perspectives along the way: as a buyer would read it, against what the market offers, against your house voice, through a critical counter-check, and as a reader. That keeps the new text consistently in your voice before it goes live.
What ports as-is
- Every page is checked from several perspectives: as a buyer would read it, against the market, against your house voice, through a critical counter-check, and as a reader
- Before any rewrite, what must stay, what may move, and what may be dropped is fixed in advance
- A check verifies that a correction lands only at the spot it is meant for
- Cards that sit side by side come out at a comparable length, so the layout stays even
- A final automatic check confirms every text matches your house voice
What we build for you
- The approved brief
- The profile of your readers and buyers
- The existing text itself
