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Outbound Email Campaigns
Approach new business customers with emails that sound like a person writing as a peer: the first message and every follow-up. Each email starts from the recipient’s situation and ends with a single question that one sentence can answer. That gets conversations going before anyone in your company has reviewed a template.

The Agentic Part

An agent writes the email sequence for each recipient, from the first message to the last follow-up. It looks first for a reason that fits the recipient, such as news from their company, and builds the first email on it. Every further email brings a new angle or a new proof point. The agent decides which reason carries the first email and which angle comes next.

Main Features

  • The first message and every follow-up, written for the individual recipient
  • A peer tone, in the language of a colleague
  • A link to the recipient's situation in every email
  • Short subject lines that look like internal emails
  • A single question at the end of every email, easy to answer
  • Sequences of three to five emails with growing gaps
  • A new angle in every follow-up
  • Plain text as the format, with at most one link

Use Cases

  • Open the conversation with a new business customer.
  • Write to a company with an email that refers to a recent piece of news from that company.
  • Follow up on a missing reply with a new angle.

What we build for you

  • Your audience by role and company
  • The outcome each sequence should reach, such as a reply or a conversation
  • The problem you solve for customers like these
  • A proof point of your work that you may name
  • The reasons the first email is built on
  • Your voice

Related Modules

Back to: What We Build

Set Up for Your Business